Library

Welcome to The Power of Communications Library.

Sawchuk Brown Associates maintains a sizeable library of books and other materials about public relations, marketing communications, media and journalism.

This has proven to be a valuable resource for staff as they: (1) serve clients; (2) teach college-level courses and deliver professional presentations; and (3) enhance their own knowledge and professional development. College interns regularly turn to the Sawchuk Brown library as a resource for academic assignments.

As we introduce our Power of Communications initiative, we will begin building an equivalent on-line library while opening up access for clients and others to our base of knowledge and information sources.

SBA staff will provide reviews of books, essays, journals and related communications materials - brief ones for general audiences and more detailed ones for our clients. We will provide links to selected on-line communications resources.

Thought Leadership

Hispanic Marketing and PR: It's Time to Challenge the Cookie-Cutter Approach

Every business has to consider the impact and opportunity of the rapidly expanding Hispanic population. The U.S. Census Bureau predicts that by 2050 one in every four Americans will be of Hispanic ancestry. Hispanics represent both the fastest–growing and largest minority group in the U.S. with an annual buying power of $870 billion—about nine percent of the total current U.S. ... more >

Emerging Trends

Apples to Oranges: Most Online "Newsrooms" Tired and Boring, Not Timely and Relevant

The days are mostly dead and gone of PR as a fluffy department in an organization•s back office that just wrote press releases and took long lunches. Savvy strategic communications in today•s dynamic and interactive new media world has become more accountable and is expected to deliver impressive results. Yet one dusty vestige of that bygone era of communications remains at far too many ... more >

Client Results

Abby Wambach to conduct youth soccer clinics hosted by MVP Health Care and Preferred Care

The Health Plans' Kidpower Web Sites Now Offers Fans Quick, Easy Way To Send Get Well Messages To The Injured Soccer StarRochester, NY, August 6, 2008 - MVP Health Care and its operating subsidiary, Preferred Care, announced today that, despite a recent injury that has prevented her from competing on the U.S. Olympic team in China this month, Abby Wambach will ... more >

SBA Now

Sawchuk Brown Associates combines with Eric Mower and Associates

The Latest in a Series of Combinations by EMA Creates Leading "Destination" Agency in Eastern New York-Western New EnglandAlbany, N.Y. - Eric Mower and Associates (EMA) and Sawchuk Brown Associates (SBA) announced today that they are combining, creating the region's largest and most dynamic public relations and public affairs practice and solidifying ... more >

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